
COMMERCIAL SET DESING & ART DIRECTION
Crafting Visual WorldsThrough Set Design.
Project: set design
Date: 2020-2024
Place: Italy
Bringing a brand to life is more than just aesthetics—it’s about creating a space where identity, storytelling, and emotion merge into a tangible experience. In collaboration with Mediatrama, I have designed and curated immersive environments that translate brand narratives into striking visuals, balancing artistic vision with commercial impact.
From the bold, high-energy compositions of Fanola’s e-commerce campaign to the sleek, high-performance aesthetics of Carrera | Ducati’s capsule collection, my approach adapts to the essence of each project, ensuring that every frame tells a compelling story. With E.ON’s educational video campaign, I pushed this further, designing a set that seamlessly blended scientific engagement with an approachable, visually captivating atmosphere.
Whether amplifying a brand’s energy, refining a luxury product’s allure, or making complex concepts feel accessible, my work in commercial set design and visual direction is rooted in crafting spaces that don’t just look good but resonate with their audience.














